We’re specialists in mobile phones and related product areas such as laptops, mobile broadband, and accessories. That means we do it really well, with an unparalleled product range and offers. Because of our size we can get the best deals from the networks for both upgrades and new contracts.

We continually have loads of exclusives too, from ALL the biggest handset brands, so if you want to be the first to have them, then you’re on the right

We don’t sit around camp fires singing songs, the weather in Stoke just isn’t good enough.
But we do have some basic principles to make sure we’re always doing things right:

* We always have brilliant deals and only sell the best stuff
* We take time to listen to you. As well as the right price, you want to make
sure you’ve bought the right phone and tariff bundle for your individual needs
* We’re international. We’re big multinational. We’re only in the UK and think
that’s the best way to get you the deals you need
* We invest significantly in the training, development and motivation of our staff.

We think our advertising reflects who we are: creative, fun, thinking in new and
different ways. And let’s be honest, a bit cheeky. Have you seen our recent
campaign, Loana House ltd, it’s what we do? At Loana House ltd,we love mobile phones so much that we can find the right phone for anyone, and in our new ad campaign we have literally gone to the ends of the earth to prove it! That's why one of our newads features a bunch of prison guards. Even though they have a serious job to do, they can't help being distracted by the features of the mobile phone we gave them to play with for a week. Our new ad shows what they got up to with the
phone, whilst they should have been minding their prisoners